Social media and your photography business!

For many of us, social media is THE method for getting the word out about our businesses! Let's face it, almost everyone is on one platform or another, and the people who aren't know people who are and then it's all about word of mouth. What we are trying to say is, if you have a photography business (or any business really) we have found it very helpful to be on multiple platforms. All social media platforms are constantly changing and there is always something new to learn, but we just wanted to touch on three points we found very helpful in our marketing via social media game!

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#1 Platform/Audience

As far as platforms for photographers go, the popular ones seem to be Facebook, Instagram, and Pinterest. One reason for this could be because they have enormous audiences and are extremely visual. Facebook is our favorite because it is easy to manage our business account by way of our personal account where Instagram and Pinterest we need completely different accounts for personal and business. There are so many other platforms that you can be present on as well and they are all great options! So do a little research to find out where your target audience is and be there!

#2 Content

Oh yes, content is super important. Social media is not just about posting images you have taken as a photographer and expecting your calendar to fill up. The content you post needs to have substance. We like to post tips, tricks, and things that are trending and really engage with our followers. Having a blog is also great content that you can post the links to on your social media. However, be aware that Facebook is not particularly fond of links that take their users off of Facebook! It does tend to limit your organic reach if you are doing this, so be sure you are utilizing other methods (paid advertisements, for example) in order to reach more of an audience. Hosting contests or giveaways are also great ideas for good content as well as building an audience. Just be sure you are gearing those to your TARGET audience and not just anyone with ears and eyes. Make sure your content has substance and a reason to be posted, and is relevant!

#3 Consistency

It is so very important to have consistency on the social media platforms you decide to use. Social media is ever changing and it can be very easy to get lost in it without constantly posting. We have found that it's best to post at least once a day in the platforms we currently use (Facebook & Instagram). All this posting can be very time consuming, but luckily there are planning tools (apps) for scheduling posts. Keep in mind though that with Facebook, they aren't fond of outside scheduling companies. We recommend scheduling posts WITHIN Facebook rather than using tools such as Buffer, etc. (even though we do love those tools!).

We really have found that being social with your ideal client on social media is a game changer. Being a business owner is more than just selling your product. Customers are people and people love to feel noticed and cared about. So it's time to get social with your peeps on social media!!

Artifical Light vs Natural Light Photography

The word "photo" literally means light, which is fitting because without light there would be no photos. We're not here to say which light is better for your own personal photography, however we simply want to touch base on the differences between them and a few of their pros and cons. If you are currently a photographer, odds are you have dabbled with both and have found which one you prefer.

Let's start with artificial light which is produced by a source that is manmade like room light, lamp, LED light, etc. The pros of using artificial light really come for those who are fans of manipulating the light during their shoots. Once you figure out how to use artificial light, you can shoot any time of the day and not worry about specific times the sun will be right. The cons of artificial light are, you need more gear, yep this means more gear to carry and of course more time to set up and tear down. One more thing that comes with more gear is more money that you have to invest. Fortunately there are a lot of great options like DIY set ups, store bought gear, rental equipment, etc, which provide options for most budgets.  

 Photo taken with artificial light by  Lovely in Lace by Sivan Photography .

Photo taken with artificial light by Lovely in Lace by Sivan Photography.

Now a little about natural light, which is exactly that light that is natural from the sun or the moon. Natural light is great because it's free and their is no setup. If the sun or moon is shining then you can be shooting! As obvious as it is as to why natural light is great, it's also easy to see the cons that come with it. Natural light might be abundant, however depending on time of day, the weather, and seasons you can not guarantee that you will have the proper light when you plan for it.

 Photo taken with natural light by  Sivan Photography.

Photo taken with natural light by Sivan Photography.

What is your preference? Do you use artificial or natural light? We'd love to hear in the comments below! It ultimately comes down to you, what your desired photo is, and possibly even your budget. There is no right or wrong choice, just like anything in photography! Photography is all about creativity and ever photographer is different. It's great to be unique, right?? So embrace your style, use what works for you, and keep those amazing pictures coming!