The word "photo" literally means light, which is fitting because without light there would be no photos. We're not here to say which light is better for your own personal photography, however we simply want to touch base on the differences between them and a few of their pros and cons. If you are currently a photographer, odds are you have dabbled with both and have found which one you prefer.
Let's start with artificial light which is produced by a source that is manmade like room light, lamp, LED light, etc. The pros of using artificial light really come for those who are fans of manipulating the light during their shoots. Once you figure out how to use artificial light, you can shoot any time of the day and not worry about specific times the sun will be right. The cons of artificial light are, you need more gear, yep this means more gear to carry and of course more time to set up and tear down. One more thing that comes with more gear is more money that you have to invest. Fortunately there are a lot of great options like DIY set ups, store bought gear, rental equipment, etc, which provide options for most budgets.
Now a little about natural light, which is exactly that light that is natural from the sun or the moon. Natural light is great because it's free and their is no setup. If the sun or moon is shining then you can be shooting! As obvious as it is as to why natural light is great, it's also easy to see the cons that come with it. Natural light might be abundant, however depending on time of day, the weather, and seasons you can not guarantee that you will have the proper light when you plan for it.
What is your preference? Do you use artificial or natural light? We'd love to hear in the comments below! It ultimately comes down to you, what your desired photo is, and possibly even your budget. There is no right or wrong choice, just like anything in photography! Photography is all about creativity and ever photographer is different. It's great to be unique, right?? So embrace your style, use what works for you, and keep those amazing pictures coming!