So, it’s that time, the end of the photo shoot. Now you have hundreds of images to sort through, edit, and finally present to your client. Sometimes it can be challenging to know which pictures to include in the portfolio. By choosing the right images, your client will have a great experience and won’t be overwhelmed.
Here are some tips to help your clients select the best images after a photo shoot.
1. Offer a variety of proofs
When selecting images to present, think about variety. You want your client to have a variety of proofs in each outfit, background, and a variety of different expressions, and poses.
2. Show the very best, NOT everything
Limit your selections to your very best work. If you offer too many images your client will likely be overwhelmed and the process can become stressful. These photos will be shared by your client with all of their friends and family, and will be a representation of your work and brand to people who could be potential clients.
3. Have face to face meeting when going through proofs
Posting your clients proofs to an online gallery can take away from the personal service they may be wanting. It is much harder to convey your thoughts as to why you like an image via text or e-mail. Customer Service and making the client feel special and respected can have a huge impact on their experience. Which in turn can lead to a recommendation!
4. Collaborate during the selection process
If the selection process is left primarily to the client, they may end up with a small selection of images. By having a collaborative selection process it can help close the gap and allow for a selection of photos that are optimal for not only your client but images that show your photography style and represent your brand. Remember, they are a representation of your work!